TAGS: Customising Selection Criteria or CV Oxford, UK | Cover letter Slough, UK | Write Selection Criteria or CV for Job Criteria | CVs that get you interviews Reading, UK
Why tailoring your
CV is essential
When was the last time you updated your CV? It's likely it was when
you were last job searching. While it's important to keep your CV current,
it can be difficult to remember all your accomplishments when you're in a
rush to apply. A hastily written generic CV will not get you to interview in a
competitive job market. That's why a Master CV is an expert discipline.

Master documents and personalised CVs
Maintaining an up-to-date 'Master CV' is important in today's competitive job market in the UK. It is as important as your health routines and provides you with the toolkit to quickly tailor your CV for each job application. A customised CV sets you apart and increases your chances of getting an interview.
Why is Customising your CV Important?
To stand out in the competitive UK job market, it is essential to highlight the key terms and phrases that an employer is looking for in a potential candidate.
What is a Master CV?
A 'Master CV' is a document that lists all of the experiences and accomplishments you've had since leaving secondary school. It's important to keep this document updated so that you don't have to rely on your memory when applying for jobs.
The problem with relying on our memories to recall important tasks or accomplishments is that we can so easily forget them.
Why you should never send a Master CV to an employer
It's important to remember to never send your Master CV to a potential employer. Instead, create a master document and then tailor specific versions of your CV for each job you're applying for. Even if the employer asks for a comprehensive CV, it's still important to customise it for the specific position you're applying for.
Customising your CV is not about lying by omission, it's about making sure that your CV and cover letter align your track record to the employer's selection criteria and contain the employer's keywords and phrases for the position you're applying for. These can be found in the job description and advertisement as the selection criteria for the ideal candidate.
Customising your CV for Applicant tracking software (ATS)
Many employers use applicant tracking software (ATS) to evaluate the CVs and cover letters submitted for relevance and keyword density. CVs with incorrect keywords or a low keyword prevalence and density will be disregarded.
Employers use this software to screen the first round of applicants because going through each CV and cover letter manually can be time-consuming and labour-intensive when there are often hundreds of candidates for each job. By requiring applicants to submit their CV and cover letter online, employers can quickly weed out those that do not have the appropriate keywords and phrases, lack relevance, or have incomplete sections.

Applicant Tracking Software and keywords
Only CV's containing relevant keywords and keyphrases will pass the ATS initial filter.
Employers want to hire the most qualified candidate for the position, and they have provided clues on how to do so by including keywords and phrases in the job posting, selection criteria, and job description. To ensure success in your application, it is important to thoroughly study these materials and take note of any repeated words or phrases. Pay special attention to the 'Essential' and 'Desirable' selection criteria, as meeting these requirements can increase your chances of being invited to an interview.
Take notes and highlight key words and phrases that are mentioned repeatedly. Meeting all of the essential requirements and most of the desirable criteria is often a prerequisite for being invited to an interview.
Finalising Your CV, Cover Letter, and Job Application
Now that your CV has been optimised with the appropriate combination of words and phrases, it's time to perform a 'stupid check'. This includes ensuring that the right terms are used in the right context. For example, 'boot' can refer to both a pair of boots and the back of a car, and using the wrong term could indicate that you lack attention to detail, have poor written communication skills, or are lazy in your writing and other areas of your life.
Proofreading Your CV and Cover Letter
Before submitting your CV, cover letter, and other documents, be sure to check for errors in grammar and spelling. It may seem obvious, but many candidates fail to do this, resulting in mistakes that could cost them the chance of an interview. Additionally, be sure to avoid using text-speak or casual language, as this can come across as unprofessional. If you're not confident in your ability to proofread your own work, consider enlisting the help of a friend or family member.
Follow the employer's instructions when submitting the CV and Cover Letter
When submitting your application, be sure to follow the employer's instructions, provide exactly what is requested, and submit your materials on time. Late applications, even if they are the best in the bunch, will not be considered. If you are submitting your materials via email, consider using a professional email address (not hotmail) and follow up with the recipient to ensure that your email was received. Also, be mindful of the time zone when submitting applications, as the job may be in the UK but the company's headquarters may be in Europe.
Lastly, don't wait until the last minute to submit your application. Technical difficulties, internet outages, and other issues can arise and delay your submission. To avoid these problems, submit your application well in advance of the deadline to ensure that it is received on time.
If you need help with your CV, you can order a package by clicking the button below. I'll contact you within 24 hours to work on your CV until you're satisfied with it. Additional services are also available if needed.
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