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Tips for Crafting an Impactful CV
Many job seekers lose out on opportunities because their CVs don't make the cut.
In the competitive UK job market, a CV is not just a document; it's a crucial tool
for marketing and branding yourself as the ideal candidate for the job. Don't let a
generic or substandard CV be the barrier to your career aspirations.

How to write a winning CV
Crafting a CV often takes more time than many applicants anticipate, leading them to rush and submit a generic version that fails to stand out. An effective CV must be clear, concise, and well-organised, showcasing your skills, qualifications, and experience in a way that captures the attention of potential employers.
Tips for Writing a CV that Will Stand Out
A winning CV is one that gets you to interview
Consider crafting your CV not just as a chore but as a chance to showcase your professional journey. Key strategies include:
- Customising your CV for the particular role and sector you're targeting.
- Employing dynamic language to emphasise your successes and contributions.
- Incorporating specific keywords and phrases found in the job listing.
- Ensuring your CV is concise, with a clear and readable layout.
- Rigorously checking your CV for any mistakes or typos.
Seeking feedback from a professional on your CV can significantly enhance its impact. Remember, personalising your CV for the role and sector, using vibrant, action-driven language to underline your achievements, and integrating relevant keywords from the job advert are pivotal steps.
Tips for Writing a CV: The basics
To ensure your CV stands out from the rest, it's important to focus on the basics and avoid common mistakes.
Even small errors such as misspellings can send a negative message to potential employers, indicating that you may not pay close attention to detail or take the job seriously.
Structuring Your CV
To increase the chances of your CV being selected by Applicant Tracking Systems (ATS), it's important to structure it in a way that is easily readable and includes all necessary information in the right places.
Designing the Layout of Your CV
To make your CV easy to understand, it's important to arrange the layout in a logical and clear way. Use bullet points throughout the document to separate important information.
Formatting Your CV
- Make sure that your CV and cover letter have the same format, including the same font, font size, and line spacing.
- Use descriptive headers for each section of your CV.
- Use margins that provide enough white space to make the document easy to read and print.
Perfect Spelling, Grammar, and Punctuation in your CV:
Your CV and cover letter should be free of spelling and grammar mistakes. Such errors can indicate a lack of attention to detail and can negatively impact your chances of being considered for the job. If you need assistance in ensuring your CV is error-free, consider having someone else review it.
Employment History on your CV:
- Your work history should be in a dedicated section of your CV.
- Include the start and end dates for each job, and list them in reverse chronological order (most recent to oldest).
- If you have held the same job for more than 10 years, you may want to list it on a single line, such as: "Year-to-Year | Company Name | Job Title"
- For more recent jobs, include a list of important tasks and duties.
Highlighting Key Achievements:
Emphasise how you have made a difference in your past or current roles. Highlighting your accomplishments adds value to your responsibilities and makes your CV stand out in the competitive UK job market. Use numbers and statistics to make a stronger impact.
CV Length:
Contrary to popular belief, a CV does not need to be limited to two pages. Only adhere to a one or two-page length if the company specifically requests it.
Addressing the Hiring Company's Needs:
When applying for a job, pay close attention to the requirements listed in the job ad. Failing to meet these requirements can result in your application being rejected.
Start with the Basics:
Before beginning to write your CV and cover letter, carefully read the job ad to understand the specific requirements.
If you don't follow the instructions provided by the hiring company, you may not progress to the interview stage.
- Be mindful of the application deadline.
- Adhere to the specified length for your CV and cover letter.
- Include the employer's keywords in your CV and cover letter to show that you meet their requirements.
Why a One-Size-Fits-All Approach is Ineffective:
It's important to note that hiring companies do not have the time to read between the lines on your CV and cover letter. It is crucial to tailor your application to each job and to meet the specific requirements listed in the job ad.

Why It's Important to Include Everything from Your CV in Online Job Applications
Many companies use their online application forms as a way to filter out weaker job candidates. To increase your chances of getting through the first round of the application process, it's important to include all the information from your CV in the online form.
It's worth noting that some browsers may have better compatibility with online forms. If you're having trouble with one, try using a different browser.
A client I worked with missed out on a possible interview because the fields wouldn't open for her to type in when she used a specific browser.
Additionally, employers use Applicant Tracking Software (ATS) to scan online applications for specific keywords and phrases listed in the job ad. If these keywords and phrases are not present in the online version of your CV, you may receive a rejection message straight away.
If you need help with your CV, you can order a package by clicking the button below. I'll contact you within 24 hours to work on your CV until you're satisfied with it. Additional services are also available if needed.
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