TAGS: Oxford CV | Job application cover letters | How to write a cover letter | Custom cover letters
CVs & Cover Letter:
Your showcase
Your CV and cover letter both serve as marketing tools, with the cover letter
highlighting how your skills align with the company's needs and the CV providing
more detailed information about your qualifications. Together, they can help
capture an employer's attention and lead to an interview opportunity.

Why a cover letter is crucially important
In the competitive UK job market, having a strong cover letter can make all the difference in standing out to potential employers. Your cover letter is your opportunity to showcase how your skills and qualifications align with the organisation's goals and needs. It serves as a powerful tool to convince the employer to read your CV and consider you for an interview.
How to write a cover letter
The cover letter is a business document written in a formal / professional style that succinctly shows how you align with an employer's needs.
For too many people, a cover letter is an afterthought. They create a CV and exhale a sigh of relief that the job's done. But the cover letter is your CV's advertisement. If it's not welcoming, relevant to the employer's needs, and impactful, the CV will likely not be read.
The poorly written cover letter
A poorly written cover letter that fails to convey why an employer should read your application will not be effective. It is important to consider the perspective of the hiring organisation and ask yourself if your cover letter would convince you to read the rest of the application. The cover letter should be written with the purpose of providing a compelling reason for the employer to read your CV and consider you for the next round of the hiring process.
Even though some may argue that a cover letter does not need to say much more than your name and the job you are applying for, it is important to remember that in a competitive job market like the UK, a well-written cover letter can make the difference in getting shortlisted. Additionally, many companies use Applicant Tracking Systems (ATS) to quickly scan through applications, making it crucial that the cover letter addresses the selection criteria and is tailored to the job being applied for.
Make every word count in your cover letter
Every word in your job application should demonstrate why you are the best candidate for the job, and it's important to take the time to read the job application information and tailor your cover letter accordingly.
Cover letters and (ATS) Applicant Tracking Software
Many large companies use applicant tracking software (ATS) to quickly scan through job applications and shortlist candidates who best match the selection criteria. If your application passes this initial screening, it will then be reviewed by a human hiring manager. It is important to remember that every cover letter you send with your CV should be tailored to the specific job you are applying for, especially in a tough job market. Carefully read the application information to ensure you address all the necessary qualifications and requirements.
Cover Letters: The tips and essentials
- Layout and structure is vital. Follow the format for a formal letter. Avoid decoration and colour.
- Include your name and email address on all of your documents, including your CV, cover letter, and any statements about the selection criteria. Make sure to use a professional email address and telephone number.
- Date the cover letter.
- If possible, address the cover letter to a specific person. If no name is provided, use "Dear Hiring Manager."
- Include the job title and job number, if applicable, in the cover letter to ensure it is clear which position you are applying for.
- In the first paragraph, summarise your skills and qualifications and highlight how they align with the requirements outlined in the job ad or selection criteria.
- Include a compliment about the company or organisation in your cover letter.
- Make sure the cover letter is the appropriate length as requested by the employer, usually one to three pages.
- End by expressing your interest in discussing the role further and thank them for considering your application.

Cover letters or e-notes
When applying for a job, it's important to check the instructions provided by the employer. In some cases, a traditional cover letter may not be required and an e-note or email may be requested instead.
If an employer requests that you send your CV via email, use the body of the email as an opportunity to showcase your qualifications and make your application stand out. Be professional and polite, and focus on highlighting one or two key strengths that set you apart from other candidates.
Cover letter: basic example for executive
Dear [Hiring Manager’s Name],
I am writing to express my strong interest in the [Job Title] position at [Company Name]. With my [number of years] years of experience in [relevant industry/field], I am confident in my ability to make a significant contribution to your organisation.
In my current role as [Current Job Title] at [Current Company], I have honed my skills in [skill 1, skill 2, skill 3]. I have also successfully [achievement/accomplishment 1, achievement/accomplishment 2, achievement/accomplishment 3]. These experiences have prepared me well for the demands of the [Job Title] role at [Company Name].
What particularly excites me about this opportunity is [Company Name]'s commitment to [Company value/project/initiative that aligns with your own career goals and values]. I am eager to bring my expertise and passion to a company that is making a positive impact in the [relevant industry/field].
Thank you for considering my application. I would welcome the opportunity to further discuss my qualifications and how they align with your needs. I look forward to hearing from you.
Yours [Faithfully/Sincerely],
[Your Name]
Cover letter: basic example for general position
Dear [Hiring Manager's Name],
I am writing to express my interest in the [Job Title] position at [Company Name]. I was excited to come across this opportunity as [specific reasons for being drawn to the company, such as its mission, values, culture, or products/services].
With [Number of Years] years of experience in [Related Industry/Job Field], I have developed a strong set of skills that I believe would be of value to your organisation. I have a proven track record of [Key Achievements in Current/Previous Job]. For example, [provide a specific accomplishment that showcases your relevant skills and experience].
I am confident that my [specific skills or qualities relevant to the job] would make me a valuable addition to the [Company Name] team. I am a quick learner and am eager to bring my skills and passion to a new challenge.
I have attached my CV for your review and I look forward to the opportunity to discuss my qualifications further in an interview. Thank you for considering my application.
Yours [Faithfully/Sincerely],
[Your Name]
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