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Selection Criteria &
CV or Cover letter
Many jobs in the UK today require you to answer a series of
questions, or "address the selection criteria," as part
of your CV, cover letter, and job application.

Why you need to align your CV with selection criteria
When preparing a CV and cover letter, you must "address" (write about how you meet) the employer's selection criteria, either in the cover letter or in a separate document. If you fail to do so, you're unlikely to secure an interview, since your CV will be screened out by a robot called an ATS.
Selection Criteria help determine if your talents align with the position
The key word is align. This means you need to emphasise how what you can offer meets what an employer needs. Selection criteria means a group of attributes an employer ideally wants in the person they select for the job.
You will need to address the employer's selection criteria in your cover letter or separately. Carefully read the job advertisement or role description. Your CV should incorporate words and phrases from the most important selection criteria. The key selection criteria will be contained in the job advertisement or application package that is provided to applicants.
Confused about the term selection criteria? Think of them as questions you may be asked at an interview. To be considered for the post, you must meet these requirements and be able to show how you meet them in your CV and cover letter. To illustrate how you would manage the challenge in the future, use examples from previous jobs or situations.

CVs and Selection Criteria showcase your written communication skills
Can you prove on paper that you are the top candidate for the job? If you fail to do so, you won't be given the opportunity to demonstrate your verbal communication abilities during an interview.
Selection criteria tips: Read the Job description and Job Ad
The employer's instructions will be in the Job description and/or the Job ad. If it does not state otherwise, you should include details addressing the selection criteria in your cover letter. Please follow the page length, margin width, font size, and spacing guidelines, as well as any other requirements. Please keep in mind that the keywords and phrases in the selection criteria should be in your CV as well. This will be beneficial since Applicant Tracking Software (ATS) scans CVs before a human gets to read them. If you do not include these keywords and phrases in your CV and cover letter, you will most likely be filtered out and will not be interviewed.
Selection criteria tips: Follow the format instructions
Statements addressing the selection criteria have their own format, and you must carefully prepare the document as required. The organisation is seeking to compare lie-for-like, and the layout will aid them in this endeavour.
Follow the guidelines for document length included in the application package; it could make or break your application. If the instructions stipulate that the statement should be completed on no more than four single-sided A4 pages, ensure sure it is.
Selection criteria tips: answer all of the questions
You now know how many pages are required and what other formatting guidelines must be followed. The next step is to count the number of questions. If you must answer eight questions to demonstrate how you fit the selection criteria, each answer should take roughly half a page.
Selection criteria tips: be concise in your answers
It is critical to be concise when answering questions about these selection criteria. You are not expected to provide every example that comes to mind in your response. Keep one or two aside for the interview. One or two well-thought-out responses will give the recruiter the flavour they're looking for, and they'll want you to come in for an interview so they can discuss your examples and experience in person. The recruiter is attempting to determine whether your previous experience qualifies you for the current position.
Selection criteria tips: use the STAR approach
To keep your replies to the selection criterion questions brief and to the point, use the STAR approach. Talk about the SITUATION or TASK you were confronted with. What you DID to fix the problem and the OUTCOMES of that activity.
Answers to selection criteria require time to think about and create, so give yourself lots of time.
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